Lumiere Luxe

Lumière Luxe & Co. /loo·mee·air/ is a concept for a sustainable e-commerce platform offering products that prioritize personal well-being and environmental responsibility. The brand’s name, derived from the French word for “light,” reflects its mission to bring ethical, often-overlooked products into the spotlight—promoting conscious consumerism over fast fashion and exploitation.

Design Approach

The branding balances softness and clarity—light serif typography paired with a muted, nature-inspired color palette. The logo reflects a sense of elevated simplicity. The UX/UI design of the website focuses on ease of navigation, product storytelling, and transparency about sourcing.

Brand Mission

To offer high-quality, sustainably made products at fair prices, while supporting transparency, ethical sourcing, and equal pay for makers and manufacturers. LL&Co. strives to illuminate better choices for people and the planet.

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