DEME

A hypothetical branding brief was formulated for a smoothie and coffee shop as part of a practical exercise. Comprehensive exploration included the development of logos, establishment of color palettes, conceptualization of website and social media brand imagery, and the generation of various supplementary assets. This exercise served as a practical application for honing skills in diverse aspects of brand development and visual identity creation. Created using - Bridge, Fresco, Illustrator, Lightroom, Photoshop

DEME is a play on word in Spanish for "from me," and a theme in the brand as a focus from me to you.

Brand Identity Design

DEME is a smoothie and coffee shop inspired by Demeter, Greek Goddess of harvest, fertility, and the earth. The brand has a playful take on prioritizing health and wellness while also keeping the vision on the simplicity side.

These color hues will make the color palette for DEME. They are inspired by a split-complementary color scheme. Primary colors are the light blue to convey freshness and smooth. Yellow for energy and warmth. Coral orange as a stimulating touch with green and beige as secondary complementary neutrals.

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